The original building was built before the 1930’s and started life as the Beach Concert Hall. Pictured in its heyday with ice cream parlour to the front and public toilet block to the left of that. The putting green on the right of the picture is still active however shortened to provide space for parking. It has been noted that the Great Scottish comedian ‘Lex’ McLean has also appeared in the Beach Concert Hall, as well as many other great performers of years gone by.
After the closure of the concert hall the building was used by a dairy firm, and then taken over by the Castleblair Clothing firm. In the 1970’s it was turned into the Pleasureland amusement centre by J. Sharp & Son’s.
MSL Leisure Ltd. then bought the building in 1989 and run the amusement centre till 2004. In the autumn of 2004 Pleasureland closed its doors for good.
In the spring of 2005 the old Beach Concert Hall got a new lease of life and reopened as Action Zone, the children’s interactive adventure.